Spotler is an email search provider who have built their own email marketing platform. They are a SAAS (Software as a service) organization but like to profile themselves as a SWAAS (Software With a Service) organization; not only do they participate in Webwinkel Vakdagen for the software, but also the support desk is an important element at Spotler.

'When you start looking at trends in e-commerce landscape, the door for AI and machine learning within e-commerce platforms, has opened.'

With developments around AI, Roelen senses opportunities in the field of email marketing. Solutions and services they provide to customers with Spotler can capitalize on the opportunities. Roelen's eye also catches a small corner of the exhibition hall where small, young entrepreneurs are standing. "I like that. Seeing what's coming back to the market, what are the developments and what do we especially not know yet.'